Company Profile

Founded in 1987 by Bob and Lynn Wood, Specialized Marketing, Inc. is one of the pioneer brokerage companies in the insert media industry. Collectively the company represents over 30 years of experience and places over a billion inserts annually. This success is attributed to the level of experience; high standards of service, and innovative approach in helping clients increase sales and inquiries through the use of insert media.

"After recognizing the necessity for a specialist in the direct marketing industry, SMI was established to specifically address the insert media needs of mailers."

-Bob and Lynn Wood